Traditional economic theory dictates that ultimately any business or corporation will be successful only if it can make a financial profit; that is, keep the bottom financial line in the black. On the face of it, this makes a lot of sense. After all, if you keep on losing money it will be impossible to continue operating indefinitely. However, increasingly the concept of maintaining a “triple bottom line” in your business venture is gaining traction around the world. This term was first coined by John Elkington in 1994. “His argument was that companies should be preparing three different (and quite separate) bottom lines. One is the traditional measure of corporate profit – the bottom line of the profit and loss account. The second is the bottom line of a company’s ‘people account’ – a measure in some shape or form of how socially responsible an organization has been throughout its operation. The third is the bottom line of the company’s ‘planet’ account – a measure of how environ...